UI/UX DESIGN
WEB DESIGN
BRANDING
PACKAGING DESIGN

luxury skincare

Case Study — Invita Sense

Luxury Skincare Experience: UX, Visual Design & Prototyping

Overview

Invita Sense is a luxury skincare brand blending purity with high-end aesthetics.

Goal: Create a digital experience that communicates calm, trust, and sophistication while bridging physical packaging and e-commerce.

Approach: Full UX process — research → IA → flows → wireframes → clickable prototypes → UI → development → validation.

1. Research & Discovery

User Insights:

  • Desire for clarity on ingredients & benefits
  • Effortless, frictionless journey
  • Minimal, curated interfaces
  • Luxury perceived as calm, not cluttered

Market Review:

  • Competitors: bold minimalism, black/neutral tones, editorial-style layouts, strong product photography

Visual Implication:

  • Matte black backgrounds, gold accents, clean sans-serif typography
  • Focus on emotional impact through hero visuals

2. UX Strategy & Information Architecture

IA Goals:

  • Minimal categories for clarity
  • Predictable navigation
  • Spotlight on hero products
  • Easy access to ingredients, routines, benefits

Simplified Structure:
Home → Shop → Product Detail → Cart → Checkout → Confirmation
Supporting: About / Ingredients / Philosophy / Contact / Journal

Storytelling Principle: Guide users from discovery → evaluation → confident purchase.

3. User Flows & Prototyping

Primary Flow: Discover → Purchase

  1. Landing on homepage
  2. Browsing hero imagery & featured products
  3. Selecting a product
  4. Reviewing benefits & ingredients
  5. Adding to cart
  6. Frictionless checkout

Trust & Luxury Enhancements:

  • Transparent ingredients info
  • Strategic social proof
  • Subtle animations, soft transitions

Clickable prototypes tested flows, interactions, and luxury feel

4. Wireframes & UI Design

Wireframes:

  • Defined content hierarchy, reading flow, and spacing
  • Highlighted product images & trust signals
  • Fast add-to-cart access

UI Design:

  • Matte black + gold accents for premium feel
  • Clean sans-serif typography
  • Editorial-style product photography
  • Structured grids with breathing room
  • Calm, uncluttered storytelling from digital to packaging

5. Development 

  • Mobile-first responsive WordPress/WooCommerce
  • Lightweight animations preserving premium feel
  • Simplified checkout to reduce friction
  • Custom UI components matching brand aesthetic

6. Validation & Final Checks

  • Heuristic evaluation: clarity, consistency, minimalism
  • Micro usability testing: navigation, checkout, mobile readability, perceived trust
  • Users described the experience as: “clean, premium, calming, easy to use”

7. Outcome

  • Complete luxury ecosystem: black-and-gold identity, packaging mirroring digital feel
  • UX-driven e-commerce: simple, confident, elegant
  • Clickable prototypes validated both usability and premium feel
  • UI bridges sophistication and usability

Storytelling + Visual Design: The journey — from first packaging touch to final checkout — communicates trust, calm, and premium luxury.

Web design

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