Indirect Distribution – B2B Wholesale E-commerce (end-to-end project)

Case Study

Problem
The company needed a wholesale e-commerce website for batteries and tech products. The challenge was to create a platform where each business client could request an account, see custom prices, and order in bulk.

Process

• Planned user flows for registration, account approval, and product browsing.

• Created simple wireframes to map out the navigation and checkout process.

• Designed the full visual identity (logo, colors, typography) to give the brand a consistent and professional image.

• Developed high-fidelity prototypes to define the final look and feel before building the site.

• Built the WordPress site, adding role-based pricing and POS integration.

Outcome
A professional B2B e-commerce website that makes ordering easier for wholesale clients and supports the company’s expansion in Greece and Europe.