UI/UX DESIGN
WEB DESIGN
BRAND IDENTITY
STATIONARY

Case Study — Automet Used Cars

Building Trust Through UX and Visual Design for Confident Used Car Buying

Overview

Automet needed a modern, trustworthy website to showcase used cars and instill buyer confidence.

Goal: Combine visual design, UX, and prototyping to reduce hesitation, highlight vehicle quality, and convert visitors into buyers.

Approach: Full UX process — research → IA → flows → wireframes → clickable prototypes → UI → development → validation.

1. Research & Discovery

User Insights:

  • Fear of hidden issues
  • Difficulty comparing options
  • Lack of trust in online listings

Competitive Review:

  • Most used-car sites are cluttered, confusing, and low on trust signals
  • Key insight: Users need clarity, hierarchy, and credible visual presentation

Visual Design Implication:

  • Professional, clean, neutral color palette
  • High-quality vehicle photography
  • Structured layouts for easy scanning

2. UX Strategy & Information Architecture

IA Goals:

  • Clear, predictable navigation
  • Fast access to car lists, filters, and details
  • Seamless flow from browsing → evaluating → inquiry

Simplified Structure:
Home → Car Listings → Car Details → Inquiry / Reserve → Contact / About
Supporting: Warranty, Refund Policy.

Storytelling Principle: Each screen guides users from doubt → trust → action.

3. User Flows & Prototyping

Primary Flow: Browse → Inquiry

  • Homepage → Apply filters → View listings → Car detail →  Inquiry/reserve

Trust Flow Enhancements:

  • Transparent specs, mileage, ownership, service history
  • Prominent warranty & refund
  • Clickable prototypes tested user flows, micro-interactions, and trust cues before development

4. Wireframes & UI Design

Wireframes:

  • Defined listing grids, filters, search logic
  • CTA visibility: “Call us”
  • Focused on clarity and scanning speed

UI Design:

  • Clean layouts, structured grids
  • High-quality photography
  • Neutral palette for professionalism
  • Tags like “Certified”, “Warranty Included” for trust
  • Subtle design cues to guide attention

Goal: Every screen visually communicates credibility and ease of use.

5. Development & Functionality

  • Responsive, mobile-first design
  • Smooth filtering and browsing
  • Crisp image galleries
  • Clear contact & reservation flows
  • Warranty & refund options highlighted visually to reduce hesitation

5. Development & Functionality

  • Responsive, mobile-first design
  • Smooth filtering and browsing
  • Crisp image galleries
  • Clear contact & reservation flows
  • Warranty & refund options highlighted visually to reduce hesitation

Web Design

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